I’m happy to announce that I’m joining the team at Imagination Publishing, as the Metrics and Analytics Manager on the General Mills account.

I could not be more excited about my new co-workers, employer, and challenge.

Bottom Line — It is my task to interpret numbers, make recommendations and help to develop strategies that fit with the clients business objectives.

The generic nature of this statement got me thinking, “What am I really doing?”

My answer (or goal) at this moment is to create, ignite, and measure online movements that change behavior both virtually and in real life.

These are a few of questions that have already made work interesting, that I will wrestle with daily:

How, and when, does an online community become an online movement that benefits both the participant and organizer?

What rewards, both tangible and virtual, change behavior?

What inspires collective action?

What are the big ideas that brands can support, to both better the world and motivate current and future customers?

While these questions may not be ever fully answered, this diagram helps me to visualize my thoughts, maybe you will find it useful too? Suggestions are, of course, welcome.

I’m excited to tackle these questions, and I’m so lucky to be working with and guided by such talented and smart individuals. Here’s to infinite curiosity, and maybe, just maybe, answering some of these questions.

On a side note, thanks to all who helped with my job search (there were so many of you), and most of all, thanks to everyone who takes the time to share and create  pieces of analysis, observation, and strategy that inspires me daily.

A second side note, my absurdly over-simplified  visualization above is inspired by two incredible posts by Mike Arauz , and “Harnessing Crowds: Mapping the Genome Of Collective Intelligence” from M.I.T.’s Center For Collective Intelligence. Thanks!

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