- ARCHIVE / AUTHOR ARCHIVE
- Can 26,000 Check-Ins Accurately Represent How Movie Goers Spent Their Time and Money?
Recently, on the Get Blue blog, they posted an analysis of check in data and illustrated how it was strongly correlated with Box Office success for the weekend of 5/27 to 5/29. Here were the top movies by check-ins: And how they correlated with Box Office Gross (r value of .95): This is some pretty [...]
- Sears Mail Order Homes (Or Why I’m Optimistic About the Future)
You could order a house from a Sears catalog from 1908 to 1940. 447 Different Models were available. Including this guy — “Modern home number 102″ . A ten room residence: This is what the home looks like today: It is pretty incredible that someone could order their home from a catalog in the very [...]
- A Day in the Life of a Customer
This is a really neat excercise for understanding your target / customer / whatever you feel comfortable calling the people you are selling a product to. Image via Now, you can market to customers “in flow”. Maybe even give provide them with something useful, when they need it! The unfortunate thing, is, as a marketer, [...]
- It’s Sunny. It’s Friday. Time For a Playlist.
- Today’s Theme? “Collective Engineering”
I love when ideas or trends group themselves into themes. Today I came across an advertising campaign, a Research and Development product by the New York Times, and reactions to a news story about Apple gathering iphone user location. There is a common thread in all of these stories. Yup. You guessed it, “Collective Engineering.” Faris, in his post [...]
- Found: My Dad’s signed baseball card collection.
Ted Williams on the left. He started to upstage his brother, I think he did alright. Supposedly, in his day, you could just write to players and they would send back an autographed picture.
- Pizza Scisscors + Spatula.
Ready for use: Action Shot: Buy here.
- Google and Kansas City, KS A New Standard of Brand Utility?
As you have probably heard by now, Google has chosen to install high speed internet in Kansas City, KS (Story from NPR below): 20110331_atc_14.mp3 Listen on Posterous I’m really excited about the idea of a brand creating long term value through infrastructure investment. Obviously, I can’t be totally sure what Google’s ultimate aim is, but [...]
- Let’s Fix This?
I’m ready. If Aol’s Project Devil is being lauded as innovative, I think we have a long way to go.
- Friday Playlist
Happy Friday – via via