- ARCHIVE / MyThoughts
- A Day in the Life of a Customer
This is a really neat excercise for understanding your target / customer / whatever you feel comfortable calling the people you are selling a product to. Image via Now, you can market to customers “in flow”. Maybe even give provide them with something useful, when they need it! The unfortunate thing, is, as a marketer, [...]
- Today’s Theme? “Collective Engineering”
I love when ideas or trends group themselves into themes. Today I came across an advertising campaign, a Research and Development product by the New York Times, and reactions to a news story about Apple gathering iphone user location. There is a common thread in all of these stories. Yup. You guessed it, “Collective Engineering.” Faris, in his post [...]
- Google and Kansas City, KS A New Standard of Brand Utility?
As you have probably heard by now, Google has chosen to install high speed internet in Kansas City, KS (Story from NPR below): 20110331_atc_14.mp3 Listen on Posterous I’m really excited about the idea of a brand creating long term value through infrastructure investment. Obviously, I can’t be totally sure what Google’s ultimate aim is, but [...]
- “Likes”, “Comments”, Reach and Engagement — Playing Around With Correlations and Facebook Data.
This is my first Slideshare, based off of a report I did for work a little while ago. If this goes well, there will be more to come. Hope you find this interesting, or at the very least, reinforce what you probably already know. Don’t worry, it’s short. Here goes nothing. I love the idea [...]
- Propagation Planning Explained (To the Best of My Ability Anyway)
Note: This post was originally written for the “How Do You Connect” blog from Imagination Publishing blog. I wanted to put it up here before I forgot. Coincidentally, Imagination Publishing is also where I work. I’m very much intrigued by the idea of propagation planning. Propagation planning challenges marketers to: “Plan not for the people you [...]
- Textaraunt, “Wait Online, Not In line”
Genius. Also thinking about how services like this could tie into the “next generation” of location. (Read this whitepaper). On the textaurant website: Until we can use this, there’s always @WaitListChi .
- The “Gleeification” Of TV
Today I read a critique of Glee that argued that Glee, “Instead of illustrating the unspoken and inner desires or fears of the characters, the songs here seem like coldly calculated viral videos, designed to rapidly spread across the Internet.” I could not agree more. And unfortunately, it makes a lot of sense. 1) By [...]
- 10 Top Chicago Foursquare Bars (Based on Data from Deep Focus’ New “FourScore”)
I really enjoy this new project from Deep Focus, “FourScore” which lets your rank businesses Foursquare activity within specific categories. I took the liberty of searching bar category, in Chicago, on the FourScore site. Turns out, the Berghoof Restaurant has the highest Fourscore. Admitedly, I’m sure this has something to do with their yearly Oktoberfest [...]
- Is Measuring User Loyalty More Important Than Measuring Engagement in Social Media?
We’ve been having a lot of internal discussion about measuring social media at work lately. Showing the value of social media to clients is both exciting and extremely challenging at the same time. Of course, one of most improtant metrics we stress in our reporting is engagement. There have been mutliple studies that tie engagement [...]
- Gilt Makes Its First Foray Into the Editorial World
Gilt Groupe has made its first foray into the editorial world, with its “Manual“. We’ve seen editorial sites getting in on the group buying / designer discount trend, most memorably with Thrillist buying Jack Threads . The blending of editorial content and group buying/ designer discount makes some sense. In my mind, this melding of editorial [...]