- ARCHIVE / MyThoughts
- Is Measuring User Loyalty More Important Than Measuring Engagement in Social Media?
We’ve been having a lot of internal discussion about measuring social media at work lately. Showing the value of social media to clients is both exciting and extremely challenging at the same time. Of course, one of most improtant metrics we stress in our reporting is engagement. There have been mutliple studies that tie engagement [...]
- Gilt Makes Its First Foray Into the Editorial World
Gilt Groupe has made its first foray into the editorial world, with its “Manual“. We’ve seen editorial sites getting in on the group buying / designer discount trend, most memorably with Thrillist buying Jack Threads . The blending of editorial content and group buying/ designer discount makes some sense. In my mind, this melding of editorial [...]
- Random Acts of Internet Greatness, 8/30/2010
There’s a lot of great stuff that pops up on the web constantly. For some reason, there were even more things today that caught my eye than usual. This list was also compiled without even checking my Google reader once. Information overload indeed. Whether funny, brilliant, interesting or a mix of all three, here they [...]
- A Call for Creativity: Let’s Have Fun With Rewards
I (we?) are obsessed with why people share, how to build engagement and how to create real life value for brands and individuals alike utilizing online channels. We need to become more obsessed with rewards and with reinforcing on and offline behaviors. We need to become more creative in the way we encourage and reinforce [...]
- A New Job! And A New Challenge — How To Create, Ignite, and Measure Online Movements
I’m happy to announce that I’m joining the team at Imagination Publishing, as the Metrics and Analytics Manager on the General Mills account. I could not be more excited about my new co-workers, employer, and challenge. Bottom Line — It is my task to interpret numbers, make recommendations and help to develop strategies that fit with the [...]
- Sharing as Branding: 3 Great Examples
The phenomenon of social sharing is here to stay. Individuals build their reputation sharing links, sharing public conversations, even sharing purchases. We are what we consume, and the brands we believe in and support inform the world of our personal tastes, preferences, and allegiances. Ok. That’s branding 101. How does the social web and digital [...]
- The Challenges of Social Sharing, Why I Worry More About Relevancy Than Privacy
Social sharing is a major behavioral shift. We are constantly answering questions like “Where are you? What are you doing? What are you buying?” Sharing information allows one to show their personality, and connect and collaborate with others across the globe based on a mutual interest in a topic. In our hyper connected and information [...]
- My Love For Brand Utility Continues: Great Examples from Chrome Shoes and Kodak
If you’re a regular to this blog, well, even if you’ve read it just once or twice, you know I have an unhealthy obsession with brand utility. Every time I see a brand engage with consumers in a meaningful way, i.e. offer them something of value, my heart is filled with rainbows and unicorns: A [...]
- The Facebook “Like”, Moving Us Closer to “Oneline”
At the F8 conference Facebook released developer tools that allows Facebook to be powerfully integrated across the entire web. With a little line of code, you can now “like” anything on the web, and it will be published on your Facebook profile for all of your connections to see. I can go to the Levi’s [...]
- Go Ahead and Judge Me, But I Love the Sienna Campaign
I realize that on this blog sometimes I talk a lot about what is wrong in the communications industry, and what needs to change. Today, I’m going to take a break from thinking about how communications professionals can do better, and instead, celebrate a campaign that I like: I think this campaign is pretty intelligent [...]