- ARCHIVE / OtherPeoplesGenius
- This Is Your Audience (Wake Up Call Of The Day)
“The Big E With The Explorer On It”: (Thanks Make the Logo Bigger)
- The Future? More Like an Augmented Reality Fantasy, But Still Cool.
From Wired. Via Bruno Boutot‘s Google Reader.
- UPS Reusable Express Envelope
Green. From Brown. via Cool Hunting
- “Foldit” — Using a Game to Make Non Scientists Tackle Scientific Puzzles
Foldit is a way to turn science into a game. Users are rewarded for creating the most stable proteins. It is a great way to get many creative people attempt to decode some of science’s biggest problems. Even more interesting? Scientists weren’t always the best at figuring these problems out. Hooray for fresh perspectives. [...]
- Branded Electricity For the Texas Longhorns? You bet.
From AdAge: Texas longhorn football, powered by “Champion Energy Services.” Okay, so it’s a little more interesting than the headline lets on: “Texas Longhorns Energy will be powered by one of the nation’s top retail electricity providers, Champion Energy Services, and will provide renewable green energy to alumni and fans in deregulated regions of Texas. [...]
- Finally, A Way to Easily Clean Re-Usable Water Bottles
Meet Skweet powder: Developed by Jennifer Letscher, one good shake disinfects and cleans your water bottle. Horray!
- “Writing to the 2010 Consumer (From Hey Whipple)”
This is one of the better, and least pretentious, essays on advertising I’ve ever read. Luke, or “Hey Whipple”, expertly and clearly explains the shifting cultural expectations of American Consumers of brand messaging and actions over the last 80 years. When it comes to brands, and generally everything else for that matter, we are now [...]
- Fashion Label Only Available to Those Who Donate Blood
Exclusivity + Fashion to create a little bit of social good? Smart. Exclusivity is not the only one reason why this line will take off though. Wearing The Red Rail makes The ultimate luxury statement: “Not only am I more fashionable than you, but I’m also a better person.” This is the perfect clothing line [...]