Cisco Attempts to Copycat the Old Spice Campaign (Snooze)
No doubt that we all saw the copycats coming, but Cisco got a jump on the competition, having “Ted from accounting” respond to Tweets via Youtube.
via AdFreak
I understand the desire to replicate Old Spice’s success, but instead of copycatting, we up the ante?
While this Cisco business is kind of cute, responding to Tweets with a video unless your character is already ubiquitous and memorable, isn’t interesting anymore.
Is Ted from accounting interesting enough to dominate the internet for a day? For a week? If the agency who created this contacted the reddit and 4chan communities, do you think they’d be responsive like they were to the Old Spice campaign?
Enough about Ted. We get that he inspires a smirk rather than awe.
This is not a call for orginality, this is instead a call for remixing and improvement. How would you make the Old Spice idea better?
If we are talking stunts, instead of more guys in towels making videos, how about more stuff like what Wheat Thins did a couple of weeks ago?
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