Delivering Recipes Via Barcode, Annotating Objects With StickyBits

Food52, “Where kitchens meet” is teaming up with food brands and Sticky Bits to deliver recipes to its readers.

From the Food52 site:

“We’ve recently come up with a new way for you to access food52 recipes while you’re at the grocery store, or even while you’re wandering around your kitchen looking for something to cook. Using the stickybits application, we, along with a few intrepid volunteers, have linked hundreds of our community’s recipes to the bar codes on ingredients all over the country.”

Get the recipe for these double chocolate espresso cookies when you scan a bag of Domino light brown sugar with the Stickybits application.

Some other recipes you can find:

• DeCecco spaghetti links to Daddy’s Carbonara

• Organic Valley Sour Cream connects to Blueberry Almond Breakfast Polenta

• Whole Foods 365 Organic Creamy Peanut Butter has recipes for Salted Double Chocolate Cookies and Barbacoa Beef Cheek Tacos

• Heckers All Purpose Flour links to recipes for Chocolate Bundt Cake and Classic Southern Buttermilk Bathed Fried Chicken

I think this is cool, but I also realize that I’m not exaclty normal when it comes to adopting new technologies. Is this exciting or pointless? Are we going to see more and more objects annotated.

Via MobileBehavior

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