Interesting Internet Snipets
- The Future? More Like an Augmented Reality Fantasy, But Still Cool.
From Wired. Via Bruno Boutot’s Google Reader.
Popularity: 2% [?]
- Cisco Attempts to Copycat the Old Spice Campaign (Snooze)
No doubt that we all saw the copycats coming, but Cisco got a jump on the competition, having “Ted from accounting” respond to Tweets via Youtube.
via AdFreak
I understand the desire to replicate Old Spice’s success, but instead of copycatting, we up the ante?
While this Cisco business is kind of cute, responding to Tweets with a video unless your character is already ubiquitous and memorable, isn’t interesting anymore.
Is Ted from accounting interesting enough to dominate the internet for a day? For a week? If the agency who created this contacted the reddit and 4chan communities, do you think they’d be responsive like they were to the Old Spice campaign?
Enough about Ted. We get that he inspires a smirk rather than awe.
This is not a call for orginality, this is instead a call for remixing and improvement. How would you make the Old Spice idea better?
If we are talking stunts, instead of more guys in towels making videos, how about more stuff like what Wheat Thins did a couple of weeks ago?
Popularity: 2% [?]
- Coca-Cola Burn Video
This is how you make branded content.
Popularity: 2% [?]
- Former McDonald's Executives to Develop A Sustainable and Healthy Fast Food Restaurant
Mike Donahue, former head of communications at McDonald’s explained the idea behind the concept of “Stephanie”:
“We think the biggest unmet customer need is great-tasting, delicious, affordable food that is also good for you. We want the whole feel and environment to be socially responsible; we want it to be a respite.”
In my mind, the greatest obstacle for “Stephanie” is going to be convincing customers that green and healthy does not mean more expensive and less tasty.
With entrees starting at 8-12$, we will see how they do to challenge this perception.
I am pretty obsessed with the idea of grass parking lots and rooftop herb gardens however.
(image from adage)
Read the entire article at Brand Channel.
Popularity: 2% [?]
- Jamba Juice Takes on McDonalds
The smoothie war of 2010 has begun.
McDonald’s has rolled out real fruit smoothies in its stores, and Jamba Juice can’t be too pleased. This is the result.
Popularity: 2% [?]
- Sunday Listening, July 25th 2010
I hope your weekend has been as pleasant as mine.
On Nerve.com, Rachel Reynolds of KCRW (LA’s NPR Station) gives a heads up to 5 albums you should be listening to right now. I’m in complete agreement.
1) Sia, We Are Born
2) Delta Spirit, History From Below
3) Black Keys, Brother
4) Tame Impalla, Innerspeaker
5) Dr. Dog, Shame, Shame
Delta Spirit and Tame Impala were two bands that I hadn’t heard of, but on first listen, I like them very much.
I made quick playlist of 2 songs from each band on Rachel’s list. Enjoy!
I will be playing these as I clean the kitchen/do laundry/mentally prepare for the Mad Men Season 4 premiere.
Popularity: 2% [?]
- Ex-Blocker Removes Digital Traces of Your Exes From the Web
Created by Jess3, Ex-Blocker is a Firefox plug-in that allows you to block up to 4 exes from your web surfing.
This is great and all, but admit the desire is greater to spy on your exes rather than block them?
(via PSFK, h/t @StuartFoster)
Popularity: 2% [?]
- PBR is Really Classy In China
Popularity: 2% [?]
- A Future Metric of Success? Or are We Already There?
So instead of measuring circulation, we are moving towards measuring impressions in a set time period.
Wait. Don’t we already do this? Are we in the future?
Mr. Bove has one thing right, as our definition of real time continues to speed up, we need to measure success within that framework.
Thoughts?
via FutureLab
Popularity: 2% [?]
Popularity: 2% [?]
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