Reducing Fuel Consumption One “Glass of Water” At a Time — From Toyota
Saatchi & Saatchi, Sweden has launched a campaign to inspire folks to change their driving behavior and reduce their fuel consumption.
Based on the idea that driving with a glass of water on your dashboard reduces your fuel consumption by 10%, an Iphone app was built to mimic a glass of water, forcing the driver to manuver more cautiously. Put the iphone on your dashboard, and don’t spill the water.
Distilling Toyota’s “Zero Emissions” strategy into an actionable idea. Yes please.
Check out the Facebook group and Website.
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