- ARCHIVE / TAG ARCHIVE
- My Love For Brand Utility Continues: Great Examples from Chrome Shoes and Kodak
If you’re a regular to this blog, well, even if you’ve read it just once or twice, you know I have an unhealthy obsession with brand utility. Every time I see a brand engage with consumers in a meaningful way, i.e. offer them something of value, my heart is filled with rainbows and unicorns: A [...]
- 5 Reasons Why (The Best) Ad Agencies Will (Might) Survive (And Thrive)
By now, many of you have seen this video, produced by Saatchi and Saatchi: Many folks have called this video a wake-up call, a sign of the future, and a reflection of what’s to come in the advertising world. With the rise of social collaboration, crowdsourced ad campaigns, and the rise of user generated content, it may [...]
- Will Personal Brands Ever Eclipse Agency Brands?
This post started as a conversation with @localcelebrity a few weeks back at @timjahn and @rebeccadenison‘s “Monday Rocks” Tweet up. Regardless on your thoughts about the term, “personal branding” in the communications industry is rampant. Carefully crafted online identities present a package that shows off intelligence, business sense, communication skills and personality. Personal branding has exploded with [...]
- On Online Communities
Online communities and connections are functioning more and more like real world ones. We interact and connect with people who we admire, people who can help us achieve personal goals, and, even if we don’t like to admit it, people who make us feel good about ourselves. We share data and content for the the [...]
- The New Creative
Yesterday, I flipped through a pretty awesome slideshare by Edward Booches, from Mullen. It’s entitled “Everything Is Social” View more presentations from edward boches. My favorite slide? Number 32: “It’s about inspiring customers to write and create those stories with us.” So how do you inspire others to do your storytelling for you? You build [...]