The New Creative
Yesterday, I flipped through a pretty awesome slideshare by Edward Booches, from Mullen.
It’s entitled “Everything Is Social”
My favorite slide? Number 32:
“It’s about inspiring customers to write and create those stories with us.”
So how do you inspire others to do your storytelling for you?
You build a creative community, you create and aggregate great content, and identify memes and general cool shit just a little ahead of the curve.
Well, this sounds difficult and time consuming. Ok, it is. But there is a shortcut for creative types looking for inspiration: Tumblr.
Tumblr is a micro-blogging site that is fully and easily customizable, and ideal for sharing anything. Moreover, creative, fun, and trend-setting content are the pieces that have the greatest value (spreadability) in the network.
The Tumblr community encourages members to share the very content that advertisers strive daily to create: Content that is shareable, self-referential, and innovative.
As social media becomes the norm, the value in marketing, advertising, and communication agenciess will lie in innovation rather than their ability to define social media. Today, brands may still need Twitter guidelines or help setting up their Facebook or micro-blogging platforms.
But what happens when the “media becomes social, and social becomes the media?” , as Steve Rubel so eloquently put it in a recent interview.
What will shine throught the stream is storytelling that is creative, that builds relationships, and that is shareable from all media entry points.
Tumblr is where a majority of inspiration for this content lies today. Here are some of my favorite Tumblrs:
This is just a start.
Who inspires you creatively online, and what social networks do they use?
Popularity: 1% [?]