Comments on: Transparency Is Not Enough Anymore

By: Friday Reads | Flrrsh Marketing + Social Media Consultant | Chicago

Friday Reads | Flrrsh Marketing + Social Media Consultant | Chicago — Fri, 19 Feb 2010 22:25:19 +0000

[...] Transparency is Not Enough Anymore (danielprager.com) [...]

By: Danny Prager

Danny Prager — Wed, 17 Feb 2010 19:00:51 +0000

I think you're absolutely right that businesses should be relationship focused first and foremost. Real relationships take more than chatter or conversation, I'm excited to see businesses begin to offer real value/ incentives through social media, rather than just conversation, to their customers.

Thanks so much for the comment Will!

By: willwong

willwong — Wed, 17 Feb 2010 17:59:13 +0000

“It’s time to move from transparency, listening, and engagement to a more complex social media ecosystem if you want to gain traction.”

I agree with this post, and specifically that quote. It's interesting that with the idea of “transparency” also comes the sentiment of determining the authenticity of how the business feels about their relationships with customers. In demanding a more a complex social media ecosystem, the creative and formation process of this ecosystem could perhaps begin to strengthen that relationship and add more meaning on both ends of a given transaction. Overall, I'm intrigued by this idea, and am curious for more pragmatic applications of a social media ecosystem.