Nike Plus was recently named the Adweek digital campaign of the decade. But what if Nike Plus was open to designers and developers to tweak and improve on the existing technology?

Here’s a cool example (For other examples, read the entire post on Mobile Behavior):

Each time you run a mile, a dot lights up on your shoe, until you reach the marathon length of 26 miles. This was designed by Michael Robinson.

Casey Halverston  “hacked” his shoes so they automatically check him in on Foursquare.

Here’s one idea. I just downloaded this app called “Zombies Run“, which turns your jog into a heart pounding escape from Zombies.

Now imagine mashing up Zombie Run, or any other type of running game, with Nike Plus technology. I would love a report like, “When a zombie was within 5 feet, your speed increased 10 fold.”

Any other ideas?