Comments on: What Have You Built With Social Media? http://www.danielprager.com/what-have-you-built-with-social-media/ Utility and Creativity Wed, 02 Mar 2011 15:07:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Danny Prager http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-53 Danny Prager Tue, 23 Mar 2010 09:41:15 +0000 http://www.danielprager.com/?p=239#comment-53 Hey Erin,<br><br>Great to see that you're doing your job so well and finding even little itty bitty posts like mine. Cool that you're thinking about what's next, and tools and applications that can actually add value for your customers. Hey Erin,

Great to see that you're doing your job so well and finding even little itty bitty posts like mine. Cool that you're thinking about what's next, and tools and applications that can actually add value for your customers.

]]> By: Homescout Realty http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-51 Homescout Realty Tue, 23 Mar 2010 03:48:41 +0000 http://www.danielprager.com/?p=239#comment-51 Thanks for the shout out Danny! I'm Erin, our marketing manager. We definitely try to separate ourself from the competition by going beyond our service and actually connecting with the community and our clients. <br><br>Also, thank you for the good ideas. We know there is still a long way to go and will definitely look into taking action on some of these, I love the Chicago neighborhood quiz. Make sure and check us out at <a href="http://www.homescoutrealty.com" rel="nofollow">http://www.homescoutrealty.com</a><br><br>Great Post! Thanks for the shout out Danny! I'm Erin, our marketing manager. We definitely try to separate ourself from the competition by going beyond our service and actually connecting with the community and our clients.

Also, thank you for the good ideas. We know there is still a long way to go and will definitely look into taking action on some of these, I love the Chicago neighborhood quiz. Make sure and check us out at http://www.homescoutrealty.com

Great Post!

]]> By: Danny Prager http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-50 Danny Prager Mon, 22 Mar 2010 23:08:51 +0000 http://www.danielprager.com/?p=239#comment-50 Completely agree that in this space talk is much easier than execution. Great to see that so many people in this space are done with the talk and want to see real results and innovative execution. But I think we're at an impasse because many of the clients we work with aren't ready for social media strategy. <br><br>As digital marketers/advertisers/PR folks we want to create stuff, but we need to frame it within the broadcast mindset. You sell social media to Chevrolet by arguing that impressions replace "eyeballs" and it's cheaper to get eyeballs through impressions than it is to get eyeballs through a national television campaign. <br><br>How do we innovate, or at the very least get paid to build stuff with social media when we're selling our services through an antiquated framework?<br><br> How can we get away from equating Twitter followers with influence when most of the businesses leaders in the world still subscribe to the old broadcast model? <br><br>This may be a rhetorical question, as I have been struggling to answer it lately. Thanks so much for stopping by, and for the great comment. Completely agree that in this space talk is much easier than execution. Great to see that so many people in this space are done with the talk and want to see real results and innovative execution. But I think we're at an impasse because many of the clients we work with aren't ready for social media strategy.

As digital marketers/advertisers/PR folks we want to create stuff, but we need to frame it within the broadcast mindset. You sell social media to Chevrolet by arguing that impressions replace “eyeballs” and it's cheaper to get eyeballs through impressions than it is to get eyeballs through a national television campaign.

How do we innovate, or at the very least get paid to build stuff with social media when we're selling our services through an antiquated framework?

How can we get away from equating Twitter followers with influence when most of the businesses leaders in the world still subscribe to the old broadcast model?

This may be a rhetorical question, as I have been struggling to answer it lately. Thanks so much for stopping by, and for the great comment.

]]> By: Danny Prager http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-49 Danny Prager Mon, 22 Mar 2010 22:59:53 +0000 http://www.danielprager.com/?p=239#comment-49 It really does put it all in perspective when you think about what these tools have actually done for you or your business. Thanks for reading, appreciate the input. It really does put it all in perspective when you think about what these tools have actually done for you or your business. Thanks for reading, appreciate the input.

]]> By: Jackie Adkins http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-48 Jackie Adkins Mon, 22 Mar 2010 22:51:27 +0000 http://www.danielprager.com/?p=239#comment-48 As it goes, you can talk the talk all day long. But can you walk the walk? All of this stuff we talk about is awesome, in theory. Why? Because when we think up these strategies and concepts in our minds, we don't throw in random variables that could happen. We don't consider what we'd do if, in the midst of building out a sweet Facebook Page, all sorts of customers come and trash our brand and make logos that look like our brand but say "Killer" instead of "Kit Kat." Basically, it's a whole lot easier to talk about this stuff than it is to execute it.<br><br>Some of my favorite blogs are from people like Amber Naslund, who base much of their writing on things that *happened* to them and how they reacted. Stuff like that is so valuable because you're able to learn from real experiences from others instead of learning from theoretical events and strategies. A football team wouldn't hire a quarterback who could tell you exactly what he'd do on any specific play because it's way harder to execute that 20 yard pass when 300 pound men are trying to crush you.<br><br>Great post, Danny! As it goes, you can talk the talk all day long. But can you walk the walk? All of this stuff we talk about is awesome, in theory. Why? Because when we think up these strategies and concepts in our minds, we don't throw in random variables that could happen. We don't consider what we'd do if, in the midst of building out a sweet Facebook Page, all sorts of customers come and trash our brand and make logos that look like our brand but say “Killer” instead of “Kit Kat.” Basically, it's a whole lot easier to talk about this stuff than it is to execute it.

Some of my favorite blogs are from people like Amber Naslund, who base much of their writing on things that *happened* to them and how they reacted. Stuff like that is so valuable because you're able to learn from real experiences from others instead of learning from theoretical events and strategies. A football team wouldn't hire a quarterback who could tell you exactly what he'd do on any specific play because it's way harder to execute that 20 yard pass when 300 pound men are trying to crush you.

Great post, Danny!

]]> By: Ryan Knapp http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-47 Ryan Knapp Mon, 22 Mar 2010 22:47:15 +0000 http://www.danielprager.com/?p=239#comment-47 Interesting post Dan, it really makes people wonder what all this stuff is for when you ask 'Well, what has it ACTUALLY done for you'<br><br>And I have to think about that point all the time. Great example of Homescout Reality I'll have to make sure to check it out. Interesting post Dan, it really makes people wonder what all this stuff is for when you ask 'Well, what has it ACTUALLY done for you'

And I have to think about that point all the time. Great example of Homescout Reality I'll have to make sure to check it out.

]]> By: Danny Prager http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-46 Danny Prager Mon, 22 Mar 2010 22:41:56 +0000 http://www.danielprager.com/?p=239#comment-46 Thanks so much, really appreciate you stopping by. Check out this study, you may have seen it already, definitely "proves" your sentiments:<br><br>"Those with the largest number of followers may be "popular" Twitterers, but that's not necessarily related to their influence. High follower counts don't always mean someone is being retweeted or mentioned in any meaningful ways."<br><br><a href="http://www.readwriteweb.com/archives/the_million_follower_fallacy_audience_size_doesnt_prove_influence_on_twitter.php" rel="nofollow">http://www.readwriteweb.com/archives/the_millio...</a> Thanks so much, really appreciate you stopping by. Check out this study, you may have seen it already, definitely “proves” your sentiments:

“Those with the largest number of followers may be “popular” Twitterers, but that's not necessarily related to their influence. High follower counts don't always mean someone is being retweeted or mentioned in any meaningful ways.”

http://www.readwriteweb.com/archives/the_millio...

]]> By: Danny Prager http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-45 Danny Prager Mon, 22 Mar 2010 22:36:33 +0000 http://www.danielprager.com/?p=239#comment-45 My bad. Thanks! My bad. Thanks!

]]> By: jbeese http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-44 jbeese Mon, 22 Mar 2010 22:13:25 +0000 http://www.danielprager.com/?p=239#comment-44 "So the next time someone asks you, “how many Twitter followers do you have? Be sure and respond with, “What have you built with social media?” Also, you should maybe consider slapping them in the face..."<br><br>Thank you! This goes back to the quality vs. quantity issue. I don't care how many people you have following you. 400 out of 500 could be spammers for all I know. I want to see what it is you can do with those numbers. Tell me why I should care about your high follower count. “So the next time someone asks you, “how many Twitter followers do you have? Be sure and respond with, “What have you built with social media?” Also, you should maybe consider slapping them in the face…”

Thank you! This goes back to the quality vs. quantity issue. I don't care how many people you have following you. 400 out of 500 could be spammers for all I know. I want to see what it is you can do with those numbers. Tell me why I should care about your high follower count.

]]> By: Stuart Foster http://www.danielprager.com/what-have-you-built-with-social-media/comment-page-1/#comment-43 Stuart Foster Mon, 22 Mar 2010 22:01:41 +0000 http://www.danielprager.com/?p=239#comment-43 Quick Note Dan: <a href="http://brandbowl2010.com" rel="nofollow">http://brandbowl2010.com</a> is the correct link :)<br><br>Thanks!<br><br>Summed it up nicely. Quick Note Dan: http://brandbowl2010.com is the correct link :)

Thanks!

Summed it up nicely.

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